ONLINE INNOVATIONS CONTINUE TO
DRIVE RESULTS AT SOTHEBY’S
Online Buyers Spend $155 Million at Sotheby’s in 2016,
Up Nearly 20% from Prior Year
19% of All Lots Sold at Sotheby’s in 2016 Are Purchased Online
Including Record $6 Million Earrings Sold to Online Buyer
52% of All Online Bidders Are New to Sotheby’s
– Driving Overall Record Number of New Clients in 2016 –
London, November 2016 – The Bowie/Collector auction totaled $41.1 million
62% of bidders participated online, and 71% were new to Sotheby’s
Program of Online-Only Sales Piloted in 2016 to
Complement Existing Global Auction Calendar
– Led by The Collection of Jacob and Aviva Baal-Teshuva
With a Total of Nearly $2 Million –
Sotheby’s Launches Apps Across Platforms:
– iPhone, iPad, Android, Apple TV, Amazon Fire, Samsung Smart TV-
Sotheby’s Social Audience More Than Doubles in 2016
On Track to Pass 1 Million Followers By Year-End, Leading the Marketplace
Sotheby’s Museum Network Unveiled
– First Original Web Series Debuts: Treasures from Chatsworth –
NEW YORK, 20 December 2016 – “Embracing technology more effectively, both internally and through client-facing products, has been at the heart of our strategy over the past 18 months and our results speak for themselves,” said Tad Smith Sotheby’s CEO. “We look forward to 2017 and continuing to deliver the best service in the industry and results for our clients and shareholders.”
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Please find a press release attached.
Best wishes,
Sotheby’s Press Office